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We know where your best customers live.
On-demand, highly targeted prospecting -- Our
software and solutions can help you target the best
customers that are most likely to respond to your marketing
campaign. Agencies, list sellers, and corporate marketing
departments can apply the benefits of improved prospect
targeting to every project to build revenue, create
customer loyalty, and deliver a more consistent return
on program investments.
Our modeling software turns analytics into productivity
-- What makes the difference is our patented
genetic algorithms, which automate the tedious, time-consuming
data analysis process, reducing the total model development
cycle time from weeks or months to days. This allows
you to discover breakthrough opportunities and leverage
hundreds or even thousands of data attributes in analytics
models, reducing the manual process of selecting variables
and guessing at your outcomes.
We start with clean, unique data --
The Genalytics' household database contains over
125 million households across the nation from multiple
sources. In addition to hundreds of licensed data variables,
it also includes some of the most unique and predictive
data elements in the form of Genalytics proprietary
data suites. Our data can help you to acquire exact
and correct addresses and expand your reach and response
rates, all while saving money. We can also provide you
with data validation, NCOA, CASS Certification and much
more.
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Strength in Numbers
No matter what customer segment you are targeting -- large,
small or specialty -- our direct marketing solutions and
services can help you deliver. We can help you with:
- Lead Generation
- On-Demand Targeting
- Trade Area Analysis
- Trade Area Maps
- Count Distribution
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Predictive Analytics Simplified
Our predictive analytics are achieved through the application
of genetic algorithms. Genalytics utilizes patented
core technology to automate the data analysis process,
reducing the model development time to just days. Our
predictive analytics can help you:
- Eliminate important bottlenecks in the analytical
process
- Propogate hundreds of models in the time it takes
to build one, using standard analytical processes
- Automate variable selection and accelerate refreshes
and updates
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Custom Data to Fit Your Needs
Our database of more than 125 million nationwide households,
specialty and multi-source lists can help you identify
the customers you never knew you had. Choose from:
- Business-to-Consumer
- Business-to-Business
- Business Owners @Home
- Affluence Indicators
- Phone Appends
- Email Appends
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